Reimagining events for the experience-first future
14 November 2018
Hong Kong Ocean Park Marriott Hotel

Register

Thank you for attending Event360

Thank you to all our attendees, speakers and partners for making Event360 a great success. We enjoyed a lively dialogue around key industry issues and a valuable time networking among peers. Though the events space is evolving rapidly, it is clear event professionals have a keen desire to learn and innovate, and we are proud Event360 can serve as a platform to hear from the industry's leaders.

Don't miss our event coverage with speaker interviews, content analysis, event photos and more at CEI. We value your feedback and support. If you would like to discuss the content from this year, or make suggestions for next year's event, please contact Vivian Liu at vivian.liu@haymarket.asia.

What's in store for Event360?

In 2018, the value of face-to-face has never been so important, as corporates increase their spend and agencies grow new arms in experiential and experience-driven offerings. This year's event puts the power back into live, as we explore innovative ways to make the experience core for impactful events that deliver real business results.

We are looking forward to serving up inspirational and left-field content, delivered in engaging and exhilarating sessions. Expect fresh content, including speakers who will challenge you to think differently, experiential products to make your event even more memorable, knowledge theatres and innovation hubs, where you can hear from the industry's best about the amazing activations they have planned for 2018.

Why attend?

Whether you're a corporate planner, an event agency or a marketer specialising in the brand experience space, this is the must-attend event for event professionals in Asia-Pacific. Meet with some of the region's most exciting venues and destinations, feel inspired through keynotes and case studies from industry-leading speakers, be at the fore with emerging technologies to enhance event experiences and network with the industry's best and brightest to make vital business connections.

By bringing the industry together in an informal setting with informative content and audience participation, discussions can encourage change. Content, collaboration and exploration will be key themes for the day, with inspiration divined from having the opportunity to experience destination hubs and the latest technological inspirations live on the day. Join the discussion about the event of the future.

Who should attend?

Buyers
Associations, Corporate planners/in-house event planners, Event management agencies, Experiential/brand experience agencies, Charity & Government

  • Conferences
  • Incentive travel and employee events
  • Training
  • Meetings
  • Corporate hospitality
  • Congresses
  • Product launches & brand activations
  • Exhibitions
  • Business travel
Suppliers

  • Venues across Asia Pacific
  • Destinations
  • Event technology/software suppliers
  • Companies whose clients plan events in-house or for their own clients

2018 Agenda

08:30

Registration

09:45

Let's get personal, making your content meaningful.

In the era of personalisation, how can content match individual needs? How is context applied? How does culture and localisation play a part in personlised content? So much of the value of content is tied to how it can drive change and affect perceptions. So we ask: How can we make content meaningful?
10:25

THE POWER OF A MOMENT:Brand experience in the WangHong era

 Brand experience: imagining + making brand moments  The WangHong era: shifting perceptions of luxury & lifestyle  From KOL to WangHong: trends in the use of influencers  The WangHong phenomenon in figures  WangHong-related lifestyle keywords  Influence of WangHong phenomenon on the events industry  Creating value through events: partnership between brands & their agencies
10:55

Morning refreshments

11:15

Where is the industry going in 20(20)?

The past year has seen a flurry of M&A activities on the global scene as well as some rapid expansion into a few markets in Asia. Yet there may be fewer certainties in the market currently with the ongoing trade war between US and China, and the question arises on how this would affect the events industry. How can the independents compete in this crowded market? Are they better off with an exit strategy?
11:55

AI: Personalisation and the future of extraordinary experiences

AI is already here, in our games, maps, apps and chats. It will transform everything it touches and is about to disrupt the world of live events and experiences. Find out how it will change what we do and how we do it. And how you can use this mysterious mix of machine learning, big data and more to create extraordinary, personalised experiences for your clients and customers. Rory will illustrate AI’s potential through real-world examples of its uses to date, giving insight into where the opportunities are for AI’s application within the event industry.
12:25

Networking lunch

13:35

An immersive and interactive technology driven session to promote corporate wellness

13:50

Focus on luxury, wellbeing and wellness

Luxury events go beyond five-star hardware and fancy gala dinners. These days, delegates expect events to fit around their lifestyles - bringing wellness to the forefront. How far can planners go to incorporate this trend into meetings and events? Does this only mean green juices and post-meeting massages - or does the concept of wellness and luxury go beyond that.
15:00

Afternoon refreshments

15:50

Attracting and retaining the best industry talent

Few would disagree that event industry professionals are multitaskers working under the most stressful circumstances, but it should not deter young talent from entering the field. An event industry-specific degree may help open some doors but how much of the skills required can be taught, and how much of it is street smart? As school leavers ponder over the right course to enrol in, employers and mid-career professional thinking about further education are mulling over the value of investing in paper qualifications.
16:30

End of conference

17:00

Cocktail Night - Sparkle with IHG

1/F, Function room, InterContinental Hong Kong (Transportation will be provided)

2018 Speakers

Buyers Attending

Brands

Testimonials

“Thank you CEI Asia for staging the inaugural MICE360 here in Hong Kong. The event enabled industry heavyweights to gather and share innovative ideas and knowledge on the latest industry trends, and to take the MICE industry to a whole new level. I especially enjoyed the idea of hosting a casual hybrid conference under the chandelier in a hotel ballroom. It certainly inspired the MICE industry to challenge the traditional scene.”

Kenneth Wong
General Manager, MICE & Cruise Division
Hong Kong Tourism Board

“As a speaker, I found CEI’s event execution skill was flawless – this made my job as a speaker a breeze. As a delegate, the breadth and depth of topics presented in the event were phenomenal. I have gone back to work armed with fresh knowledge and ready to “conquer” the MICE world. I highly recommend MICE360 to all event professionals no matter which disciplines they come from.”

Olivia Kosasih
Senior Manager of Digital Marketing Strategy
Epicentro, A member of the PICO Group

“What a tremendous opportunity to have an open-dialogue and best-practice sharing with MICE practitioners and providers alike. The format was more informal than most and provided us with a way to strengthen relationships.”

David Littiken
Vice President, Asia Pacific Region
BI Worldwide

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Hong Kong Ocean Park Marriott Hotel